Journal

Guides, tips & stories.

Everything we've learned about men's reformer Pilates, for the men doing it, and the studios building classes around it.

Speak their language

Use messaging that resonates with men. Focus on strength, performance and results.

Dedicated men's classes remove barriers and build community. Consistency is key.

Small changes in your space, communication and team can make a big difference.

Encourage referrals, share transformations and build a men's community.

The real reasons men skip reformer classes have less to do with the workout and more to do with how it's positioned.

It's not a replacement for strength training. It's the piece most lifting programs are missing.

Broformer Gear

Training Tee

$45

Grip Socks

$22

Performance Shorts

$52

Studio Towel

$28